The integration of applications and websites through the advent of Google Analytics 4 Property (GA4 Tag) is only another indication of the continuous rise in mobile usage since its inception over a decade ago. As quickly as time goes by, people are already discussing this transformation with their favorite Digital Marketing Services in India, as well as learning about setting up Google Analytics 4 Property (GA4 Tag).
By the end of July 2023, it will fully replace Universal Analytics (also known as Google Analytics 3 Property). There’s no sense in delaying and learning more about it as a digital marketer to maximize your ROI.
Below mentioned are steps on how to set up Google Analytics 4 Property (GA4 Tag) and included important information like the benefits of using it compared to GA3 as well as a few suggestions on how to make the most of it in its present form.
An Overview of GA4 In Comparison with Its Predecessor
In the Google Analytics 4 Property (GA4 Tag) vs Universal Analytics comparison, there’s no doubt about who the winner is. As with any competition between a new release and its predecessor, the latter will almost certainly emerge triumphant.
Despite its reputation as a Google-centric tool, Google Analytics is still in use by roughly 55.7% of all websites and 90% of websites with analytics tools W3Techs understands.
Approximately 74% of the top 100,000 websites use Google Analytics as of April 2022.
It’s not surprising, given its popularity, that Google is continuing to perfect it with Google Analytics 4 Property (GA4 Tag) and has decided to retire Google Universal Analytics for good.
With the following comparison between the two, your SEO agency can see why Google Analytics 4 Property (GA4 Tag) advantages are perhaps better:
- The new data reports have been organized and may be viewed in the Analysis Hub.
- GA4 takes to a new level of sophistication by employing intelligent technology, such as artificial intelligence and machine learning. It now actively informs you about important data trends in your company, thanks to AI and machine learning.
- Following the update to GA3, GA4’s home dashboard appears somewhat different than previous versions. Visualizations that were previously unavailable in UA are now included.
- The number of views provided by Universal Analytics is 25, whereas GA4 has just one. This isn’t a major disadvantage since new features such as ‘Data Streams’ and ‘Audiences’ have been implemented.
- The bounce rate of a GA4 site is no longer tracked by Google Analytics. Instead, it’s called “engagement rate,” which measures the amount of time spent on a page.
Overall, while it’s best not to completely convert Google Analytics 4 Property (GA4 Tag) to Universal Analytics right away, it’s also a good idea to get the hang of it as soon as possible. It will inevitably take over and offer greater features, as the following section demonstrates.
The Advantages of Google Analytics 4 (GA4 Tag)
Google Analytics is constantly being updated to reflect the needs of modern businesses. The most recent update, Google Analytics 4 Property (GA4 Tag), has a host of advantages:
An Improved Perspective on the User Journey
Google Analytics 4 Property (GA4 Tag) offers a better understanding of the user journey by tracking events instead of pageviews. This gives you a more comprehensive view of customer behavior and how they interact with your brand.
For example, digital marketing services in India can now see not only whether someone watched their YouTube video but also whether they went on to purchase something from their website.
Because of the optimized sets of metrics accessible for both app and web data, it’s simpler to generate data clusters.
The GA4 is connected to the user’s various devices and keeps track of the entire journey all the way through conversion. These statistics not only give your SEO Agency more insights, but they also save you time and effort.
Simpler to Monitor and Enhance User Engagement
Since its analytics solutions have changed direction and are now focused on user engagement, you should expect to know how engaging your content is and how engaged your users are with it in greater depth. With the new engagement metrics now available, which effectively expose and discard the irrelevance of the bounce rate indicator, this is no longer an issue.
Overall, these metrics focus on being more user-friendly. Digital marketing agencies see how committed GA4 is to delivering actual beneficial insights when AI integration is added, which can anticipate customer activities and actively provide information about them.
More Powerful Measurements
What measures can you take to strengthen your position? As a digital marketing company in India, consider being able to maximize your ROI with each ad spend. This is once again down to GA4’s capacity to track the full user journey across mobile and desktop, assuming you run an ad campaign on both platforms.
With the right campaign configurations, you can actively avoid wasting your money on advertising that you cannot maximize your ROI, all credit to this useful function. This has always been the case, necessitating a complete user journey analysis first, which takes time and resources.
We’ll only understand how truly revolutionary this update is once we see the new predictive metrics that will be introduced in the future (such as one that predicts revenue from a specified audience).
Intelligent Tracking Features
As a digital marketing company in India, the ability to decide which personal data you’ll gather is dependent on Google’s emphasis on online privacy laws. You’ll see how much freedom you have with the modifications you can make in ad personalization.
Easier Event Setup
Your SEO agency would practically need to constantly modify code just to get comprehensive behavioral data from the past. GA4 even lets you skip a few steps by allowing you to create events ahead of time since they previously required manual setup. You can view GA4 event parameters like clicks, transactions, behavior first visits, and file downloads from the start and measure Google Analytics goals and form submissions with relative ease.
Detailed and Convenient Reporting
The reports appear to be sleek and may be modified to be more engaging. What’s truly revolutionary, as shown by the numerous chart customization options, is that you can opt for chart templates intended to meet different analytical goals, such as Exploration, Path analysis, and Funnel analysis.
Google Analytics 4 Property (GA4 Tag) Installation Steps
The Google Analytics 4 (GA4 Tag) installation is quite simple and straightforward.
- The GA4 setup may be accessed right after signing in to your account using the “Admin button.”
- Select the account and property you wish to utilize for GA4. Then, under Account Access Management, click on theGA4 Setup Assistant option next to the column.
- The Google Analytics 4 Property (GA4 Tag) property setup wizard will begin after you click the ‘Create property’ button. That’s all there is to it! You’ve now got a GA4 property!
Effective Google Analytics 4 Property (GA4 Tag) Configuration
1. Life Cycle Report
Reports describing the life cycle of a product or service are divided into four major categories: acquisition, engagement, monetization, retention, demographics, and technology. These headings should be self-explanatory after you’ve used Google Analytics before.
Overall, these reports offer data on user activity and conversion funnel success.
2. Real-Time Report
This report, as the name implies and as was previously done in versions of Google Analytics, shows everything that’s going on at the property right now up to 30 minutes ago.
This tool allows digital marketing services in India to test video tracking codes and see the impact of videos they’ve published on YouTube.
There’s also a new function called “View user snapshot,” which gives you a more in-depth look at a user on your site (i.e., where they’re from, what device they’re using, and how involved they are).
3. Analysis Report
You can also see how they used Google Analytics here on the Explore tab, where it’s located and is entirely focused on doing more comprehensive analyses. You may select the template you desire your data to be presented in as previously stated.
The following are the different sorts of analyses that GA4 may now perform.
With funnel analysis, you’ll be able to know how your funnel conversion performs. Gain invaluable insights about how the shopper takes each fundamental step toward conversion as well as what affects their purchasing behavior.
This kind of analysis, on the other hand, allows you complete control over how to go through your data in order to discover insights that you may not have obtained before. You are free to arrange numerous tables and graphs as you see fit for convenience.
It’s great when you use the latest statistics to detect anomalies. New features such as anomaly detection enable you to spot, as the name implies, unusual data. The ability to control the sensitivity for finding outliers makes things even better.
You can compare up to three user segments with one another. A user segment is a collection of people who have engaged with your property or lived in the same region and have performed similar activities.
It’s worth pointing out that path-style analyses are also available in the Google Analytics Universal Analytics module. The event stream can be created in a tree graph using path-style analysis. You may quickly find problems such as users being unable to proceed through it.
A cohort is an existing group of individuals that have demonstrated similar conversion and marketing actions. For example, they may be a collection of people who converted in the same manner or were acquired on the same day.
As a digital marketing company in India, it is to be able to forecast a user’s entire lifetime value. It is now possible to figure out which of your campaigns are attracting the most valuable customers. And we owe them for these new prediction algorithms.
The best way to take advantage of all these new features is to play with them. Remember that data interpretation is an art form, and you will only get better at it with time and experience.
Google Analytics 4 Property (GA4 Tag) is a powerful tool that gives you insights into your website’s traffic and user behavior. The new features in GA4, such as the funnel analysis and segment overlap, make it even more valuable for any digital marketing company in India.
There are a lot of possibilities for data analysis with Google Analytics 4 Property (GA4 Tag). So, what are you waiting for? Maximize your ROI today!